#SEO
AI for Marketing
AI Search Is Eating SEO — What Marketers Should Do Right Now
Answer engines are quietly replacing the ten blue links for a huge share of queries. Most SEO playbooks haven't caught up.
Marcus Oyelaran
Data
The Metric That Matters: Rethinking MQLs in the Age of AI Search
The marketing-qualified lead was designed for a world where buyers filled out forms to get information. That world is quietly disappearing.
Marcus Oyelaran