#Analytics
Marketing
Marketing Attribution Is Broken. Here's What Comes Next
Multi-touch attribution promised a clean answer to 'what worked.' A decade later, most teams have quietly stopped trusting it.
Priya Nandan
Data
How Marketing Teams Are Actually Using Clean Rooms Today
Data clean rooms were pitched as the privacy-safe answer to everything. The real usage patterns two years in are much narrower — and more useful.
Priya Nandan
Data
The Metric That Matters: Rethinking MQLs in the Age of AI Search
The marketing-qualified lead was designed for a world where buyers filled out forms to get information. That world is quietly disappearing.
Marcus Oyelaran