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Elena Vasquez
Creative & Brand Correspondent
Elena reports on creative production, brand systems, and the tools changing how creative teams work. She spent seven years as an art director inside in-house creative teams.
Creative
Inside the Rise of AI-Assisted Creative Production Pipelines
Creative teams aren't using AI to replace concepting. They're using it to compress the distance between a concept and a hundred versions of it.
Creative
Brand Consistency at Scale: How Creative Ops Teams Are Rebuilding
As production volume climbs, brand consistency stops being a design review problem and becomes an operations problem.
Creative
The Death of the 30-Second Spot: Creative for a Feed-First World
The 30-second commercial was built for a world of scheduled attention. Almost nothing about how people watch anything looks like that anymore.